Launch at MumbaiThe promise Mr. Tata was referring to was his ambitious goal to build a car with a starting price of only 100,000 Indian rupees ($2,000). While the Nano does meet its highly aggressive (and what many industry experts once deemed as totally unrealistic) price point, some hurdles remain to be cleared.
The Nano has been nicknamed “The People’s Car” because its starting price will make it accessible to more Indians than any other new car on the market. But the ultra-cheap, ultra-compact Nano comes with no frills. It runs on a 623-cc 2-cylinder engine with about 30 horsepower. Power steering and power brakes are optional on the base model. Airbags, antilock brakes and even a radio aren’t available at all.
The Nano has been nicknamed “The People’s Car” because its starting price will make it accessible to more Indians than any other new car on the market. But the ultra-cheap, ultra-compact Nano comes with no frills. It runs on a 623-cc 2-cylinder engine with about 30 horsepower. Power steering and power brakes are optional on the base model. Airbags, antilock brakes and even a radio aren’t available at all.
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