The country's top automaker, Tata Motors, on Sunday launched in India its marquee car brands Jaguar and Land Rover, which it had acquired from the US car maker Ford.
Tata will sell the Jaguar, which had its origins in a motorcycle sidecar company, XF and XKR series for between Rs 63 lakh and Rs 92 lakh, while Land Rover's Discovery and Range Rover would be priced between Rs 63 lakh and Rs 89 lakh.
“It's quite a memorable day in the history and heritage of Tata Motors...JLR has been well received and well established in India (in the past), but over the years this brand has been disconnected from India," Tata group chief Ratan Tata told reporters in Mumbai announcing the launch.
“Now, we have decided to extend the penetration of the two brands in India,” Tata said.
“I think the cars will exhibit the levels of technology and levels of performance here,” he said.
The two brands would give Indian public an opportunity to experience the “pleasure of driving the superior technology”, Tata added. Tata Motors completed the acquisition of the two British marquee car brands last year for 2.3 billion dollars.
Tata Motor suffered a net loss of Rs 2,505.25 crore in 2008-09 mainly on account of JLR that it acquired in March 2008. The expensive JLR marquee suffered on account of the economic meltdown.
Tata will sell the Jaguar, which had its origins in a motorcycle sidecar company, XF and XKR series for between Rs 63 lakh and Rs 92 lakh, while Land Rover's Discovery and Range Rover would be priced between Rs 63 lakh and Rs 89 lakh.
“It's quite a memorable day in the history and heritage of Tata Motors...JLR has been well received and well established in India (in the past), but over the years this brand has been disconnected from India," Tata group chief Ratan Tata told reporters in Mumbai announcing the launch.
“Now, we have decided to extend the penetration of the two brands in India,” Tata said.
“I think the cars will exhibit the levels of technology and levels of performance here,” he said.
The two brands would give Indian public an opportunity to experience the “pleasure of driving the superior technology”, Tata added. Tata Motors completed the acquisition of the two British marquee car brands last year for 2.3 billion dollars.
Tata Motor suffered a net loss of Rs 2,505.25 crore in 2008-09 mainly on account of JLR that it acquired in March 2008. The expensive JLR marquee suffered on account of the economic meltdown.
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